Hi, I'm Dunⓒan Spear.

:)

PREVAIL

18 states in America spend more money on prisons than they do education.

Prevail is a movement that is shifting that way of thinking.

Our goal is to convince the 18 states to reallocate their spending where they belong. Schools.

photographer: Rog Walker

BILLBOARD

WEB

Consumers will be directed to go to the Prevail website where they can dive deeper into the facts, as well as commit to signing the Prevail bill. This bill will not only get the attention of the Congress, but also bring attention to the 18 states where this problem is real.

TAKEAWAY

Call cards will be scattered around the cities of the 18 states with the name and number of their local governors. Consumers will then follow the dialogue in order to bombard their local government.

Consumers roaming out one of the 18 states will receive a mass airdrop that informs them of the movement and where to act.

Select restaurants in the 18 states will display an inmate number instead of a sales tax to showcase where our tax dollars are truly being spent.